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How to Write an Autoresponder Series That Sells

How to Write an Autoresponder Series That Sells
 

As you know, an autoresponder allows for you to send a series of pre-written emails to your list subscribers. Each person who subscribes to your mailing list will start at the beginning of the autoresponder series. For any series to work, it needs to be as good today as it will be good tomorrow. In ...

Categories: Email Marketing
Posted on Dec 17, 2014

How to Market to Those with Short Attention Spans

How to Market to Those with Short Attention Spans
 

They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there a...

Categories: Marketing
Posted on Dec 16, 2014

How to Make Your Email Messages More Memorable

How to Make Your Email Messages More Memorable
 

To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, especially if they choose not to click through to answer your c...

Categories: Email Marketing
Posted on Dec 15, 2014

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience
 

In order to win the content game, attract more customers, please the customers you already have, and ultimately improve your bottom line, the following rules of content use and creation make a lot of sense. Make Content Available across Devices Gone are the days when you could rest on your website n...

Categories: Target Market
Posted on Dec 14, 2014

How Small Businesses Can Make Use of Native Advertising

How Small Businesses Can Make Use of Native Advertising
 

Small businesses already use a lot of native advertising and may not realize that they are doing so. But, when you do realize you’re using native advertising, the following are the different ways that small businesses can make use of it. Making Use of Native Advertising » Search ads – On yo...

Categories: Marketing
Posted on Dec 13, 2014

Growing Trends of Content Consumption

Growing Trends of Content Consumption
 

Understanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last year, consider whether or not it could be because your content is not usef...

Categories: Marketing
Posted on Dec 12, 2014

Why You Need a Business Vision

Why You Need a Business Vision
 

There is a saying that goes like this: “Failing to plan is planning to fail.” When running a business, if you skip steps because you think they don’t matter (because you just have a “small” business or a “sole proprietorship” and it’s just you), then you’re not going to be able to ...

Categories: Entrepreneurship
Posted on Dec 11, 2014

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